How to be the app of choice

Expert insights, tips, and strategies for getting
your app in front of millions of new device owners
Blog
Mobile marketing & advertising trends in 2020
Reuben Lewis — Jun 16, 2020
With over 5 billion mobile users in the world, and around 4.8 billion Android and iOS apps, the role of mobile phones in…
Blog
Almost too good to be true: On-device app install advertising
Dor Isseroff — Apr 20, 2020
As advancements in technology, targeting and performance capabilities have transformed OEMs and carriers from a static p…
Blog
Marketing your app in the Android app market
Jasmine Cohen — Apr 01, 2020
What is the Android market? As a massive market consisting of 2.5 billion devices around the world, the Android app mar…
Blog
ironSource Aura 3rd most powerful network in Appflyer’s non-gaming ranking
Arnon Harish — Apr 01, 2020
AppsFlyer, one of the leading mobile attribution companies, just released their latest industry standard Performance Ind…
Blog
Our guide to app distribution
Jasmine Cohen — Mar 23, 2020
What is app distribution? App distribution is the process of releasing an app to a broad set of users in order to promo…
Blog
How to market your app successfully
Reuben Lewis — Mar 19, 2020
With consumers downloading a record 204 billion apps in 2019, up 45% since 2016, now is a good time to launch your app. …
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