How to be the app of choice

Expert insights, tips, and strategies for getting
your app in front of millions of new device owners
Blog
Marketing your app: The essentials
Reuben Lewis
App marketing: Strategies, campaigns, & more What is app marketing? In today’s market, there are millions of app…
Blog
Your guide to app user acquisition
Rae Steinbach
App user acquisition What is app user acquisition? Mobile user acquisition is an essential strategy to get users to in…
Blog
How to run a successful marketing campaign on OEM and carrier traffic this Christmas
Jess Overton
With 10% of respondents declaring that they check their phone 300 times a day during vacation, compared to 80 times a da…
Blog
What should advertisers know about app marketing on telcos?
Dor Isseroff
Looking for a new way to reach users, grow scale, and maximize ROAS outside the walled gardens? While traditional UA cha…
Blog
The history of preinstalled apps
Davis Silver
The history of preinstalled apps What are preinstalled and preloaded apps? Seeing that the number of ads a person sees…
Blog
How tools and utility apps can improve brand recognition and reputation
Davis Silver
In 2018, there were 300,000 utility apps in the Google Play store and, in 2020, the category ranked 5th in popularity co…
Blog
How to master the 3 pillars of personalized marketing
Davis Silver
Mobile app personalization Jess Overton, Director of Demand for ironSource Aura, was welcomed by AppsFlyer to speak at …
Blog
How to get your streaming app to stand out
Rae Steinbach
How to get your streaming app to stand out Disney+ now boasts 60.5 million subscribers since its launch in November, 20…
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How to acquire users for your streaming app with creative messaging
Rae Steinbach
How to market a streaming app In 2018, digital subscriptions surpassed cable for the first time and the gap continues t…
Blog
How to master app discovery for your fitness app
Davis Silver
The fitness app marketing and industry analysis While competition is key for fitness, it can be a detriment to the grow…
Blog
Why millenials are keeping food delivery apps afloat and how to acquire more
Davis Silver
Millennial food delivery trends in 2020   With millennials averaging more work hours per day (4.2 hours) than n…