How to be the app of choice

Expert insights, tips, and strategies for getting
your app in front of millions of new device owners
Blog
Marketing your app: The essentials
Reuben Lewis — Jan 17, 2021
App marketing: Strategies, campaigns, & more What is app marketing? In today’s market, there are millions of app…
Blog
Your guide to app user acquisition
Rae Steinbach — Jan 07, 2021
App user acquisition What is app user acquisition? Mobile user acquisition is an essential strategy to get users to in…
Blog
How to run a successful marketing campaign on OEM and carrier traffic this Christmas
Jess Overton — Dec 10, 2020
With 10% of respondents declaring that they check their phone 300 times a day during vacation, compared to 80 times a da…
Blog
What should advertisers know about app marketing on telcos?
Dor Isseroff — Nov 10, 2020
Looking for a new way to reach users, grow scale, and maximize ROAS outside the walled gardens? While traditional UA cha…
Blog
The history of preinstalled apps
Davis Silver — Nov 05, 2020
The history of preinstalled apps What are preinstalled and preloaded apps? Seeing that the number of ads a person sees…
Blog
How tools and utility apps can improve brand recognition and reputation
Davis Silver — Oct 22, 2020
In 2018, there were 300,000 utility apps in the Google Play store and, in 2020, the category ranked 5th in popularity co…
Blog
How to master the 3 pillars of personalized marketing
Davis Silver — Oct 12, 2020
Mobile app personalization Jess Overton, Director of Demand for ironSource Aura, was welcomed by AppsFlyer to speak at …
Blog
How to get your streaming app to stand out
Rae Steinbach — Oct 07, 2020
How to get your streaming app to stand out Disney+ now boasts 60.5 million subscribers since its launch in November, 20…
Blog
How to acquire users for your streaming app with creative messaging
Rae Steinbach — Sep 29, 2020
How to market a streaming app In 2018, digital subscriptions surpassed cable for the first time and the gap continues t…
Blog
How to master app discovery for your fitness app
Davis Silver — Sep 22, 2020
The fitness app marketing and industry analysis While competition is key for fitness, it can be a detriment to the grow…
Blog
Why millenials are keeping food delivery apps afloat and how to acquire more
Davis Silver — Sep 17, 2020
Millennial food delivery trends in 2020   With millennials averaging more work hours per day (4.2 hours) than n…
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