How to be the app of choice

Expert insights, tips, and strategies for getting
your app in front of millions of new device owners
Blog
Mobile marketing & advertising trends in 2020
Reuben Lewis
With over 5 billion mobile users in the world, and around 4.8 billion Android and iOS apps, the role of mobile phones in…
Blog
Almost too good to be true: On-device app install advertising
Dor Isseroff
As advancements in technology, targeting and performance capabilities have transformed OEMs and carriers from a static p…
Blog
Marketing your app in the Android app market
Jasmine Cohen
What is the Android market? As a massive market consisting of 2.5 billion devices around the world, the Android app mar…
Blog
ironSource Aura 3rd most powerful network in Appflyer’s non-gaming ranking
Arnon Harish
AppsFlyer, one of the leading mobile attribution companies, just released their latest industry standard Performance Ind…
Blog
Our guide to app distribution
Jasmine Cohen
What is app distribution? App distribution is the process of releasing an app to a broad set of users in order to promo…
Blog
How to market your app successfully
Reuben Lewis
With consumers downloading a record 204 billion apps in 2019, up 45% since 2016, now is a good time to launch your app. …
Case Study
Random Logic Games boosts installs 30x in select geos with Aura
Random Logic, Andrew Stone
About Random Logic Games is a mobile games studio founded in Birmingham, Alabama. Their portfolio includes chart-toppin…
Case Study
How Likee increased quality app installs with Aura
BIGO Likee, Iris Zhang
Founded in 2014 in Singapore, BIGO develops video broadcast and VoIP related products powered by AI. Their mobile apps, …