How to be the app of choice

Expert insights, tips, and strategies for getting
your app in front of millions of new device owners
Blog
How to master app discovery for your fitness app
Davis Silver
While competition is key for fitness, it can be a detriment to the growth of fitness apps. In the first quarter of 2019,…
Blog
Why millenials are keeping food delivery apps afloat and how to acquire more
Davis Silver
With millennials averaging more work hours per day (4.2 hours) than non- millennials, they likely don’t have time to c…
Blog
How food delivery apps can seize their huge opportunity and beat the competition
Reuben Lewis
Covid-19 has rapidly accelerated the consumer shift towards delivery apps, with the global online food delivery market w…
Blog
3 tips for running a killer UA campaign on OEM and carrier traffic
Reuben Lewis
In the context of fierce competition and saturation of traditional advertising channels, mobile marketers from verticals…
Blog
4 ways finance apps can build user trust
Davis Silver
The main concern users have with finance apps, especially ones unrelated to actual banks, is that they have to give thei…
Blog
How to get the edge as a food delivery app and build customer loyalty 
Davis Silver
The largest food delivery apps today share most of their customers. For instance, 73% of Grubhub’s customers didn’t …
Blog
4 ways lifestyle apps can target users based on interest 
Davis Silver
Lifestyle apps have a high penetration rate of 65%, but still fall behind as other categories see penetration as high as…
Blog
16 best marketing podcasts in 2020
Davis Silver
No matter the vertical, it’s becoming tougher for marketing teams to distinguish their product and stand out. Hearing …
Blog
Mobile marketing & advertising trends in 2020
Reuben Lewis
With over 5 billion mobile users in the world, and around 4.8 billion Android and iOS apps, the role of mobile phones in…
Blog
Almost too good to be true: On-device app install advertising
Dor Isseroff
As advancements in technology, targeting and performance capabilities have transformed OEMs and carriers from a static p…
Blog
Marketing your app in the Android app market
Jasmine Cohen
What is the Android market? As a massive market consisting of 2.5 billion devices around the world, the Android app mar…