How to be the app of choice

Expert insights, tips, and strategies for getting
your app in front of millions of new device owners
Case Study
How Le Figaro reduced costs 70% and reached retention goals in 3 months with Aura
Le Figaro, Le Figaro
Le Figaro is the first-ever and largest daily newspaper in France. With around 22 million monthly active users across th…
Blog
Recapping Aura's Out of the Box Russia event: Diversifying UA with on-device channels
Anatoly Dehtiar
Anatoly Dehtiar, RU and CIS Partnerships Lead at ironSource Aura, spoke at Out of the Box Russia alongside experts from …
Case Study
dtac increases install CVR 68% with Aura
dtac, dtac app
dtac is one of the largest telcos in Thailand with over 20 million subscribers. Their app for dtac customers lets them c…
Blog
Marketing your app: The essentials
Reuben Lewis
App marketing: Strategies, campaigns, & more What is app marketing? In today’s market, there are millions of app…
Case Study
How Atom Finance used Aura to increase sign ups and improve users’ trust
Atom Finance, Atom Finance
Atom Finance is a US based market intelligence platform launched in 2019, that provides institutional-quality investment…
Case Study
Subito looked to Aura to boost engagement 4x, grow scale, and diversify their user acquisition strategy
Adevinta, Subito
Subito is the marketplace leader in Italy, with 13M MAU and more than 6M daily ads live across 4 main verticals (Motors,…
Blog
Your guide to app user acquisition
Rae Steinbach
App user acquisition What is app user acquisition? Mobile user acquisition is an essential strategy to get users to in…
Blog
How to run a successful marketing campaign on OEM and carrier traffic this Christmas
Jess Overton
With 10% of respondents declaring that they check their phone 300 times a day during vacation, compared to 80 times a da…
Case Study
Milanuncios reduces cost per lead 47% with Aura
Adevinta Group, Milanuncios
Milanuncios, part of the Adevinta Group, is the most popular classifieds mobile app and website in Spain. Hear from Ale…
Blog
What should advertisers know about app marketing on telcos?
Dor Isseroff
Marketing in the telecom sector Looking for a new way to reach users, grow scale, and maximize ROAS outside the walled …
Blog
The history of preinstalled apps
Davis Silver
The history of preinstalled apps What are preinstalled and preloaded apps? Seeing that the number of ads a person sees…