Glossary

Pay per install

Pay per install


What does pay per install mean for advertisers?

Pay per install is a pricing model in which advertisers pay for every install their ad campaign generates.

If Advertiser X allocates budget for a $0.80 bid to show their ad at the end of a device update experience for the specific user group they’re targeting, and the campaign generates 8,000 installs, then the advertiser will pay ($0.80 x 8,000) = $6,400.

How to get paid per app install

As a publisher, operating on a Pay Per Install model can generate healthy revenue. That’s because advertisers are willing to pay very competitive rates in order to drive installs for their apps. In order to get started, you first need to find the right tech partner, like Aura, to provide the infrastructure and data to connect your ad inventory with the right advertisers and maximize your ad revenue.

Cost per install (CPI) app marketing

CPI is the cost per install and refers to the amount an advertiser pays per install of their app on a mobile device. For example, if an advertiser sets an app marketing campaign and acquires 5,000 new users at a CPI rate of $2, then they would pay $10,000. The important part is ensuring that these 5,000 new users go on to generate more money than they were purchased for - which brings about positive ROAS.

Install PPI with Aura

CPI and PPI networks connect publishers with the relevant advertisers bidding on a CPI model. Examples of these networks are Aura, Google Ads, and ironSource. These ad sources allow advertisers show their ads directly on the publishers (in the case of Aura, publishers include OEMs and carriers like Samsung and Huawei), and the advertisers then pay each time their ad campaign results in an app install. In a PPI or CPI campaign, the app install is considered the campaign's conversion.

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