Bring your device to life
Keep the excitement of a new device going. Empower your customers to personalize their device experience by providing them with relevant content, apps and services during device preset, onboarding, and throughout the lifecycle of the device.
Customize devices from the get-go with preset apps, dynamic folder widgets, wallpapers, and more.
Give customers the option to select and install their own content, apps and services during the device setup process.
Re-engage customers throughout the device lifecycle with contextual content experiences based on real-time data and triggers.
Let’s get personal
Increase customer engagement and satisfaction
Enrich the value you provide your customers by allowing them to discover relevant content, apps, and services they’ll actually enjoy, throughout the lifecycle of the device.
Create a unified experience
The Aura platform provides a single framework for device customization. Create and control a unified experience for your customers across device models with the Aura platform, which is integrated with leading OEMs around the world.
Amplify key services
Aura gives you a direct line to your customers and their devices. Promote your key services and encourage customers to use them.
Customize the experience with full control
Manage every aspect of the device experience via the Aura Content Management System, which offers deep data insights for optimal user engagement and churn reduction.
Generate new revenue streams
Grow your revenue by offering customers relevant recommendations for apps, content, and services powered by ironSource’s large pool of premium advertisers.