Be the app of choice

For advertisers

With Aura, your app takes pride of place in front of millions of users every day, first when they’re setting up their new devices, and then throughout the device lifecycle.
Be the first device install

95% of users install apps in the first 48 hours of owning a device. Aura gives you the chance to take pride of place at that moment.

Prime position on premium placements

Aura connects app developers with more than 130 million users across more than 45 countries, through its partnerships with premium manufacturers and carriers like Sprint, T-Mobile, Orange, Samsung, Huawei, Xiaomi and more.

Find the right users

Our proprietary AI algorithm uses a unique set of parameters to place you in front of relevant users who will love your app.

Measure campaign performance

Measure performance like any other UA channel by syncing Aura with your mobile measurement platform. Aura is completely transparent – reporting on campaign metrics like impressions and clicks – and fully integrated with all major MMPs, including Adjust, Appsflyer, Tune, Kochava, and more.

A variety of touchpoints

Intelligent preloads

No more static factory preloads, which place the same apps on all devices. Aura dynamically preloads apps on millions of relevant new devices, leveraging a smart optimization algorithm to ensure customized experiences.

Setup wizard

Aura spotlights your app from the get-go, allowing users to choose to install your app while setting up their new phones. Powered by AI and machine learning capabilities, Aura places your app in front of relevant users.

Smart notifications

Timing is everything. Aura sends customized notifications to relevant users when they are most engaged and looking to install new apps.

Widgets

Aura develops unique widgets and presets them on the device to provide users with an additional layer of functionality and valuable content. App marketers can then leverage relevant widgets to promote complementary apps – enjoying elevated engagement rates.

Aura is an ironSource company.
We power next-generation advertising across engaged media globally.